Offset & Digital Printing

Distinction between offset printing and digital printing

mon-impressionerie The evolution of technology has made it possible to increase and diversify the means of communication and advertising, and this in shorter and shorter times and at lower prices. In the world of printing, two printing techniques coexist for standard printing: offset printing and digital printing. Each of these techniques has its specificities, its advantages. It is at this level that it is interesting to ask the following question: in which case to choose such or such option?


The specificities of these two printing techniques

offset printing


The American Iran Washington Rubel discovered the offset printing technique in 1904 and implemented it in the 1960s and 1970s. This process is inspired by lithography. It is a large machine which has the function of printing after making offset plates (offset plate is one of the important contents of wet offset process. It is a form of flat printer, without apparent relief ). The quality of reproducibility of the plate must be adapted to the fineness of the reproductions envisaged, hence a significant cost for the creation of plates, which generates a fairly high price for a small quantity and a longer time also with regard to the production. On the other hand, for 500 to 50,000 copies, or even 100,000, this system becomes interesting in terms of price. Beyond this quantity, we speak of rotary printing but no longer of offset or digital. This type of printing makes it possible to print on paper multiple communication and advertising media in large quantities, of a quality hitherto incomparable.


Added to this is a wide range of options (selective varnish, lamination, cut-out shape, original folds, inserts, etc.). With digital printing, the options are many.


digital printing


Digital printing allows you to print the same documents as with offset, but the difference lies in the number of copies: the prices thus become very advantageous compared to offset for small print runs. These two printing techniques each have their respective advantages which make one technique more interesting than the other depending on the case.


The respective advantages of each printing technique

      The benefits of digital printing

The advantages of this printing technique are numerous. Here are a few.


Flexibility and responsiveness


Digital printing allows you to get the exact amount of media you need from a single copy. It also helps protect the environment by avoiding the storage of documents that will never be used again. And by printing in small quantities, you can update your documents on time and be responsive.


Adopting an eco-citizen approach thanks to digital printing


As its name suggests, digital printing makes it possible to print visuals from a certain number of copies, so there is no obligation to round the print run to a thousand for example. In this way, you avoid waste, you act in favor of the environment and you will not pay for printed matter that will be useless because your communication has evolved. You will no longer have stock to manage and you will see your management rates also be reduced.


Shorter print times


After acceptance of the estimate and in the event of a Bon A Tirer, the printing time varies from 24 to 48 hours. Digital printing further reduces the overall lead time for your order. Indeed, the digital printer looks like a large photocopier of very high quality. Its use therefore influences the price, which will drop according to the increase in production (eg: from 1 to 250 copies, or even 500).


Better quality


Thanks to technological developments, digital printing now offers a quality similar to the results obtained with offset printing.


      Offset printing and its interests

Offset printing is a very easy to use technique and is suitable for different types of products and materials. Printers therefore carry out work from a wide range of products. At the same time, this system offers a very competitive price/quality ratio.


Offset is used to print leaflets, magazines, books, etc. In fact, it is suitable for large volume runs, as thousands of copies can be produced (up to 100,000 copies depending on the product). It also allows you to make medium and large format prints. The use of heavy paper is possible, as well as the application of a varnish.


Offset printing does not require dampening and this allows for a more convenient and faster start-up due to reduced drying time.

It also adapts to non-absorbent substrates.


The advantage of the distinction between digital printing and offset printing

Whether it is digital printing or offset printing, the quality of the prints will not be questioned. Indeed, contrary to what many people think, the offset technique is of as good quality as the digital one. It is used for large print runs and allows very fast printing. However, at the application level, offset printing, like digital printing, is more suitable for certain specific products.


For example: offset printing is better suited to large print runs (more than 500 or 1,000 copies depending on the media: catalogs, sales brochures, flyers, brochures, etc.).


On the other hand, digital printing is possible on almost all types of media: paper, adhesive, tarpaulin, fabric. There are many applications:


      Umbrella.

      Winder.

      Briefcase.

      Kakemono…

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