SO, PRINT OR DIGITAL COMMUNICATION?

Print vs digitalThis is the question that many ask, but is it better to focus on print or digital? Both ! We always tend to oppose print to digital but in reality they are complementary. Used well, print communication can lead to highly effective cross-channel marketing campaigns. Knowing how to combine digital communication and print is also an important axis of differentiation. The print medium will convey the main message. It will also take care of bringing traffic to your social networks and your website. In particular thanks to the integration of new digital tools such as the QR code.


However, the display retains a higher memorization rate than the web. Hence the importance of bridging the gap between the two because once he arrives on the internet, he knows directly where to look.

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